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Job Description
Plan and create marketing strategies that match the company’s goals by deciding on the right marketing channels, messages, target audience, and how to position the brand.
Develop and promote the company’s brand identity, making sure it stays the same across all marketing materials, messages, and touchpoints.
Create brand guidelines and make sure they are followed in all marketing materials, messages, and touchpoints.
Use content marketing, email marketing, and social media to attract new clients and raise brand awareness.
Identify key customer touchpoints and find ways to improve the customer experience, making sure it aligns with the company’s vision and values.
Lead and manage a strong marketing and digital team, offering support, guidance, and opportunities for growth.
Ensure smooth communication with large companies, banks, and other financial institutions for better business integration and lead generation.
Run campaigns, roadshows (local and international), and events to promote financial education, raise brand awareness, and generate business leads.
Manage public relations activities and media relations to maintain a positive brand image.
Perform other tasks as needed by the management and board.