We are offering an immediate opening for a Product Marketing Manager based in Europe. We expect from this role to bridge the gap between marketing, product development, and technology.
YOUR MAIN DUTIES:
- Conceptualize, plan and execute new ad campaign launches. Analyze market trends, competitor strategies, and customer behavior to identify opportunities for product enhancements.
- Define and document marketing assets / online product development requirements (e.g., landing pages, banners, funnels, APIs, payment integrations) and communicate them effectively to the development team.
- Work closely with the media buyer(s), designers and developers to test and optimize user flows and improve conversion rates.
- Plan and monitor A/B split-test campaigns. Propose and initiate marketing assets and sales funnel improvements all the way to design and technical implementations, ensuring high-performing and compliant ad campaigns rollouts.
- Collaborate with the media buying team (Google Ads, DSPs) to align product development with campaign performance and conversion rate optimization (CRO) best practices.
- Research and implement new technologies and tools in order to enhance the overall productivity and campaign ROI (i.e. tracking, fraud prevention, monetization tools).
YOUR ATTRIBUTES:
- 3 + years of experience in product marketing, growth marketing, or a related role within performance marketing, ad tech, or mobile marketing.
- Basic understanding of the programmatic media buying as well as the performance-based advertising ecosystem (i.e. Google Ads, Facebook, DSPs, affiliate marketing, and conversion rate optimization).
- Strong knowledge when it comes to the landing page production, tracking solutions, API integrations, postback integrations etc.
- Experience working with development teams and writing clear product requirements (PRDs).
- Hands-on experience with A/B testing, analytics platforms (Google Analytics, Adjust, AppsFlyer, etc.).
- A data-driven mindset with strong problem-solving and project management skillset.
- Strong organizational and multitasking abilities.
- Exceptional attention to detail.
WHAT WE OFFER:
- An environment with high energy, flat hierarchy, positive attitude, and growth you would expect from a startup coupled with all of the security and benefits of an established company
- Competitive salary and flexible work life balance
- Paid annual leave and sick leave
- Fun team building activities including annual company trips, team activities etc.
- An inclusive environment of friends who happen to work together