GravityForms
About the Role:
Gravity Forms is seeking a talented Content Writer to join our marketing team. In this role, you’ll create high-quality content for our blog, website, and other channels, and help us execute our content strategy. Experience with WordPress is a plus, and you should be comfortable writing 2-3 blog posts a week.
Key Responsibilities:
Create High-Quality Content:
- Write engaging and valuable content, including blog posts, eBooks, Mission Plans, PDFs, newsletters, ad hoc emails, web pages, and social media posts.
- Topics include Gravity Forms tutorials, product releases, case studies, and co-marketing campaigns.
Manage the Blog:
- Collaborate with the Marketing Lead and team to plan and execute the blog content strategy.
- Own the blog content calendar and ensure deadlines are met.
- Coordinate with internal contributors, co-marketing partners, community add-on developers, and freelancers.
- Work with the Product team to promote new releases.
- Create content briefs, manage freelance writers, and edit their work.
- Seek out and manage contributions from community developers and customers.
- Ensure all content is reviewed and polished before publication.
SEO and Analytics:
- Be the SEO expert, driving organic traffic to our blog.
- Develop strategies to optimize and repurpose content for better SEO.
- Track and report on content performance using tools like Ahrefs, HubSpot, and Google Analytics.
- Use analytics to inform future content planning and drive traffic and revenue.
Engage with the Community:
- Promote content on social media by creating, scheduling, and publishing posts.
- Plan and execute monthly newsletters to reach a broad audience.
- Support co-marketing opportunities and create content for partner campaigns.
- Engage with Certified Developers and showcase their products.
- Assist with virtual and in-person events as needed.
You:
- A skilled writer with strong editing skills and a knack for crafting well-researched, coherent blog articles.
- Capable of explaining technical concepts in an easy-to-understand way.
- Excellent at managing multiple projects and content contributors with various deadlines.
- Proactive and able to pitch new ideas while running with assigned tasks.
- A team player with strong communication and organizational skills.
- Knowledgeable in WordPress, with a willingness to become an expert in Gravity Forms and Gravity Flow to effectively communicate how they solve customer problems.
How to Apply:
If you’re excited about this opportunity and meet the qualifications, please send your resume and a writing sample to the address below. Make sure to include “Content Writer Application” in the subject line of your email.