Brand Marketing Manager

WhatsApp

WhatsApp Job Opportunity: Brand Marketing Manager

Pay Range: WhatsApp offers a salary between $122,000 and $176,000 per year. Your actual pay may vary based on your skills and experience. Discuss the specifics with your recruiter.

About WhatsApp: WhatsApp is a popular messaging app used by over 2.5 billion people in more than 180 countries. It’s a simple, reliable, and free way to stay connected with friends and family, even in low connectivity areas. WhatsApp helps people share moments, send important info, and stay in touch no matter where they are.

Role Overview: WhatsApp is seeking an experienced Brand Marketing Manager to lead marketing efforts across key markets. This role is crucial for creating effective marketing campaigns that boost consumer awareness and engagement, aligned with WhatsApp’s goals.

Responsibilities:

  • Develop and execute marketing and brand strategies for key markets.
  • Create global marketing campaigns to drive results at every stage.
  • Work with teams like Product Marketing, Consumer Insights, Media Agencies, and others to deliver integrated campaigns.
  • Report on marketing initiatives to find the best ways to increase awareness and usage.
  • Be ready to handle both strategic planning and hands-on execution.
  • Be a key player in the WhatsApp leadership team.

Minimum Qualifications:

  • 8+ years of experience in brand marketing for global consumer brands, especially in tech or consumer goods.
  • Strong understanding of consumer behavior and experience using research to shape marketing strategies.
  • Experience with large-scale campaigns and working with media and creative agencies.
  • Proven track record of managing multiple campaigns and coordinating with various teams.

Preferred Qualifications:

  • Deep knowledge of WhatsApp as a brand and product.
  • Experience with both new and established products.
  • Global experience across various markets.
  • A BA/BS degree in marketing, business, or a related field.

About Meta: Meta, the parent company of WhatsApp, builds technologies that connect people, create communities, and grow businesses. From launching Facebook in 2004 to developing apps like Messenger, Instagram, and WhatsApp, Meta is now exploring new technologies like augmented and virtual reality. Working at Meta means shaping the future of digital connection.

Equal Opportunity Employer: Meta values diversity and does not discriminate based on race, religion, color, gender, sexual orientation, gender identity, disability, or any other protected characteristic. Meta also considers qualified applicants with criminal histories, as allowed by law. We are committed to providing reasonable accommodations for candidates with disabilities. Contact [email protected] for assistance.

Compensation: The base salary for this role ranges from $122,000 to $176,000 per year, plus bonuses, equity, and benefits. Your final compensation will depend on your skills, experience, and location. Additional details about benefits are available upon request.

Job Details:

  • Seniority Level: Entry level
  • Employment Type: Full-time
  • Job Function: Marketing and Sales
  • Industries: Technology, Information, and Internet
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