Digital Marketing Manager/Specialist

We are seeking a creative and data-driven Digital Marketing Specialist to develop, implement, and manage our digital marketing campaigns. The ideal candidate will have a passion for digital channels, excellent analytical skills, and a deep understanding of current marketing trends to enhance brand awareness and drive online engagement.

Key Responsibilities:

Develop and execute digital marketing strategies across various channels including SEO, SEM, email marketing, social media, display advertising, and content marketing.
Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn.
Create engaging and professional content tailored to target audiences, including blog posts, social media updates, and email newsletters.
Monitor, analyze, and report on campaign performance metrics, adjusting strategies to improve ROI.
Conduct keyword research and competitor analysis to identify trends and opportunities.
Coordinate with designers, content creators, and other team members to produce cohesive and compelling marketing materials.
Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Manage the company’s social media profiles to increase visibility and follower engagement.
Ensure website content is optimized for search engines and user experience.