Product Marketing Manager

Website AdStart Media Pte. Ltd

Affiliate Network, Affiliate Management, Affiliate Marketing

We are offering an immediate opening for a Product Marketing Manager based in Europe. We expect from this role to bridge the gap between marketing, product development, and technology.

YOUR MAIN DUTIES: 

  • Conceptualize, plan and execute new ad campaign launches. Analyze market trends, competitor strategies, and customer behavior to identify opportunities for product enhancements.
  • Define and document marketing assets / online product development requirements (e.g., landing pages, banners, funnels, APIs, payment integrations) and communicate them effectively to the development team.
  • Work closely with the media buyer(s), designers and developers to test and optimize user flows and improve conversion rates.
  • Plan and monitor A/B split-test campaigns. Propose and initiate marketing assets and sales funnel improvements all the way to design and technical implementations, ensuring high-performing and compliant ad campaigns rollouts.
  • Collaborate with the media buying team (Google Ads, DSPs) to align product development with campaign performance and conversion rate optimization (CRO) best practices.
  • Research and implement new technologies and tools in order to enhance the overall productivity and campaign ROI (i.e. tracking, fraud prevention, monetization tools).

YOUR ATTRIBUTES: 

  • 3 + years of experience in product marketing, growth marketing, or a related role within performance marketing, ad tech, or mobile marketing.
  • Basic understanding of the programmatic media buying as well as the performance-based advertising ecosystem (i.e. Google Ads, Facebook, DSPs, affiliate marketing, and conversion rate optimization).
  • Strong knowledge when it comes to the landing page production, tracking solutions, API integrations, postback integrations etc.
  • Experience working with development teams and writing clear product requirements (PRDs).
  • Hands-on experience with A/B testing, analytics platforms (Google Analytics, Adjust, AppsFlyer, etc.).
  • A data-driven mindset with strong problem-solving and project management skillset.
  • Strong organizational and multitasking abilities.
  • Exceptional attention to detail.

WHAT WE OFFER:

  • An environment with high energy, flat hierarchy, positive attitude, and growth you would expect from a startup coupled with all of the security and benefits of an established company
  • Competitive salary and flexible work life balance
  • Paid annual leave and sick leave
  • Fun team building activities including annual company trips, team activities etc.
  • An inclusive environment of friends who happen to work together

To apply for this job email your details to careers@adstartmedia.com

Extra contact info:- https://adstartmedia.zohorecruit.com/jobs/Careers/610950000007150001/Product-Marketing-Manager?source=CareerSite

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